2024
Kodaikanal Homestay
Performance-led hospitality marketing for a homestay operating in one of Kodai’s most competitive stay markets.
Hospitality
Portfolio
Services
Meta Ads • Production• Social Media
Category
Heritage Hospitality
For
Greenlands Kodaikanal
THE RESULT
Acquisition system • 2024
1,200+
Competing properties nearby
Meta Ads
Performance acquisition channel
Premium
Visual storytelling system
Analysis | Scaling Demand In A Saturated Market
Built a performance-led acquisition system designed to improve occupancy and booking consistency while competing against more than 1,200 nearby hospitality properties.
Performance
Meta Ads
Heritage Hospitality Positioning: Reinforced Greenlands as a distinctive heritage stay through consistent digital brand presence.
Performance-Led Acquisition: Built a reliable enquiry pipeline using Meta Ads, strategic audience targeting, and continuous optimisation.
Photography & Videography: Created performance-driven visual assets that strengthened storytelling, engagement, and booking intent.
Traction
The engagement focused on building a performance-led acquisition system that increased occupancy, reduced OTA dependency through Meta Ads, and strengthened the property's digital presence through premium visual storytelling.
PHOTOGRAPHY & PRODUCTION
Problem | Low Booking Consistency
The property required stronger booking consistency across seasonal demand fluctuations while competing against heavily crowded hospitality inventory within the region.
Occupancy Growth
Traditional visibility alone was insufficient to generate sustainable commercial growth.
Solution | Conversion-Focused Hospitality Campaigns
The strategy combined heritage-focused creative direction, precision audience targeting, remarketing flows, and continuous campaign optimisation aligned with booking behaviour.
Results
Monthly
₹70,000+ Avg. Monthly Revenue Generated
₹9,000 Avg. Monthly Meta Ad Spend
8X Avg. ROAS
100+ Average Monthly Qualified Leads
1.1%+ Creative Link CTR
12-Month+ Ongoing Growth Partnership
BUILDING THE DIGITAL PRESENCE
THE APPROACH
Creative Production
Photography
Premium Visual Storytelling
Campaign Creatives
Property Content
Social Media
Content Direction
Instagram Presence
Brand Storytelling
Consistent Visual Communication
CONTENT IN MOTION
Add a client reel
Add a client reel
Add a client reel
PERFORMANCE JOURNEY • ACQUISITION SYSTEM
THE OUTCOME
The work paired clear property positioning with performance-led acquisition and premium visual storytelling to reduce dependence on crowded hospitality channels.
More Results
How We Work?